Brand Management is a much more tactical and more extensive activity of any company than advertising alone. Brand direction will realize all the above mentioned points effectively and will even make the brand stand out when placed among other competitive brands. This really is one example of brand management and is put under Brand Management Architecture. It has been known to raise by comparing the product with other brands, making a properly managed brand sales, more advantageous in the eyes of the investor. An established brand will find favor among consumers who will be willing to trust a new product under the exact same brand without many questions being asked.
This is why corporate homes spend countless dollars per annum promoting their brand all around the globe. This management includes instilling a particular degree of confidence in the minds of existing customers that the quality they expect from the line of products of the particular brand can be anticipated to continue.
The Residency Hotel will be trusted by people from another state though they have not been there only on account of the mom brand the - 'International Hotels' group. For this architecture of brand reason nearly every company has a department looking out for infringement of the brand. This makes brand management even more challenging, and at exactly the same time, gets the confidence of the consumer easily.